Published on 5th February, 2021
Direct to garment (DTG) printing is a great method to enhance your overall production capacity. It’s a super useful printing method that when used right can bring your business many benefits. However, when used incorrectly, it could end up costing a lot more than it’s worth – especially where man-hours are concerned.
So, to make sure that you get the most out of DTG printing and reap the many benefits, we’ve handpicked five top ideas that you could implement into your product range. We’ve made sure to make the ideas as realistic and easy to introduce as possible, that way, they’re accessible by a wide range of businesses.
Without further ado, let’s jump right into it!
One of the many benefits of DTG is that it’s able to easily produce incredibly detailed designs. Therefore, why not introduce some intricate and specially designed products to your range. For example, mandala patterns and other finicky design types. With these designs, you’ll stand out from the crowd.
One thing about intricate designs is that they look amazing – although, only when they’re done well, that is. Should they be done badly, they’re going to have the exact opposite effect. Sure, you’ll still stand out from the crowd but not for the right reasons, we’re afraid. Poorly designed garments are definitely not the way to woo your desired audience at all.
DTG produces detail with ease. Therefore, you can boast amazing designs and always deliver on execution. Your customers will be spending their hard-earned money on your products, you can’t be serving up lacklustre designs, can you? With DTG, the quality achieved will ensure you surpass your competitors and rise to the top of your industry.
You could create the best design in the world, however, if it isn’t coloured properly or is coloured poorly, the results won’t be as you desired. Colour is important – especially if you want to stand out from the rest of the industry. Just think about how many other businesses there are in your industry all producing garments – without colour, what chance do you stand?
Quite simply, you don’t stand a chance at all! Colour brings your designs to life and will help differentiate your garments from the rest – therefore, colour is something you desperately need in all of your designs. Again, colour is a factor that most people look to factor into their style and fashion inspiration so it’s a great way to appeal to a mass audience.
DTG allows you to easily add colour into your designs with ease – and a LOT easier than other printing methods too. With that in mind, if you can create amazing colourful designs with minimal effort, surely that’s a win-win for your business, isn’t it? Whereas, with other methods, you’d require a much more in-depth setup and printing process too.
Of course, keeping up with the latest trends is a great way to ensure that your product range always stays relevant. In the fashion game, you have to be prepared for the latest trends to turn on a knife-edge. Literally, something could be in today but out tomorrow – it really is that relentless. However, catching the right trend at the right time can be incredible for business.
So, how can DTG help you create fashion t-shirts? Of course, there will be some designs and styles that aren’t best suited to DTG. However, anything t-shirt printing based can easily be achieved with DTG. The best materials to use to drive the most impressive results are cotton – which means that fashion t-shirts are a great product to take to market.
Plus, we’d like to task you with trying to find somebody who doesn’t have t-shirts in their wardrobe. They’re a staple of everybody’s wardrobe! Lounging around the house – a comfy t-shirt. Going out for the night – t-shirt under a smart overshirt. The possibilities are endless – find the right design niche and you could be well in.
Love it or hate it, personalised clothing will always appeal to people. Of course, the first thing you think of when personalised clothing is mentioned are t-shirts for stag or hen parties or special occasions, aren’t they? However much people despise this kind of thing, there’s always a market for them!
Personalised clothing doesn’t have to be novelty or cringey like the above-mentioned! Of course, sports teams merchandise is personalised and unique to the team that it’s based on. Plus, there’s a huge demand for professional sports and many people are incredibly passionate about the sport they love.
While you may have to be careful around legislation and trademark regulations, targeting sports personalisation could be a good avenue for you. For example, with Euro 2021 coming up in the summer months, why not target personalised merchandise for fans of their different countries to wear while cheering their countries on?
Being able to offer a personalised experience shows the versatility of DTG. The fact that you can receive orders and turn them around with little fuss at all is amazing and is definitely appealing to the customer. In a world of impatient buyers, the quicker the better – as long as the quality is there, of course.
DTG can be used in a professional setting too. A lot of businesses invest in uniforms for their team to wear. This can have various benefits for the business, but the uniforms must be made well. Uniforms are often one of the first ways that somebody is drawn to your business with – for example, spotting somebody in the street on their commute or lunch break.
Therefore, if their uniform is bad or poorly designed, it could reflect on their first impression. If an electrician is wearing a poorly designed uniform, are you really going to trust them to get the job done if they can’t even get their own uniform design and quality right? Probably not. Uniforms are designed to promote professionalism, not the opposite.
DTG is the perfect printing method to produce a professional impression for your work uniforms. From t-shirts, polo shirts and sweatshirts, it allows you to produce a wide range of uniform garments. So, not only can your team look smart and impress those while wearing your uniform but they can also be comfortable and safe while working too.
Work uniforms never go out of style – FACT. Therefore, you could be entering a market that there’s always a constant demand for.
Now that you’ve been exposed to 5 excellent DTG printing ideas, are you ready to take the plunge and broaden your product range? Or, do you still need a little more convincing? Don’t worry if you do, that’s completely natural. Luckily for you, we’ve created a FREE guide that outlines everything you need to know about DTG printing.
From what it is, the main benefits that it can bring to your business and which machines can help take your DTG printing to the next level! Please don’t hesitate to grab your copy today!
Or, if you’d like to speak to somebody about the potential of DTG printing and how it can help your business, get in touch. Our expert team is always on hand to answer any questions or queries you may have.