Published on 20th March, 2020
There’s no denying that the global fashion industry is huge. So, on the surface, it can seem difficult for fashion businesses to stand out and get noticed within a saturated market. However, many brands opt to use fashion embroidery as a method of putting their unique stamp on things – and it’s easy to see why.
Fashion embroidery as a method has been around for years. It’s stood the test of time and remains to be used by many fashion brands around the world due to its durability and professional appearance. Plus, fashion embroidery is super versatile and can be used on many different garment styles.
To be able to cope with customer needs and demands, you need to have the right machines in place to be able to operate as efficiently as possible. So, this post will outline three fashion embroidery machines that are perfect for established businesses who may need to upgrade their current machines.
As an established business, you’ll be facing a lot more orders than startup businesses. So, you need to equip your business with the correct measures to put yourself in the position to succeed and be able to turn these orders around in a reasonable time. One way you can increase your output levels is by upgrading your current embroidery machine to a more powerful multi-head option.
Think about it, the more heads that an embroidery machine has, the higher your output level can be. So, if you’re currently operating with a single-head embroidery machine, you can boost your output level by up to 12 times more with a powerful multi-head machine.
NOTE: Obviously, the jump from a single-head machine to a 12-head isn’t what we’d suggest but we’re just showcasing the scale you can increase your power by.
Increasing your output levels means that your productivity levels will be increased too. With this, it means that you’ll be able to turn orders around quicker than ever before and keep your customers delighted with the service that they’re receiving. If they’re receiving high-quality products and an amazing customer experience, the reputation of your brand is quickly going to skyrocket.
In turn, if your reputation improves, the likelihood is that you’ll start to receive orders. Word will get round of the quality service you’re providing and you can thank your new multi-head embroidery machine for this efficiency.
If you don’t upgrade your machine in response to business growth, you run the risk of letting customers down and increasing turnaround times. If you continue to do this, they’ll soon get sick of waiting and will opt to go with competitor businesses that can provide their orders quicker. Plus, your machine will be working overcapacity, which means that it’s more susceptible to breaking down and lapses in quality.
As you become more established and gain more custom, you’re going to need a machine that you can rely on to run at high speeds all day. If your business isn’t working at maximum efficiency rate then you’re losing out on potential revenue and overall profit. So, you want your machine to be running as quickly as possible so you can maximise capacity.
As we mentioned, quick turnaround times are a big winner with customers. This’ll often be one of the main things that they require, so a high-speed embroidery machine has no problem in churning out orders as quickly as possible. As well as turning orders around quickly, there is no drop in quality. Each product is made consistently and the quality of each garment is always high with a commercial embroidery machine.
Customers aren’t satisfied with just receiving their orders fast – as they shouldn’t be. If the service is super quick but the products are rushed and looked cheap, then you may as well not have bothered. This is why a high-speed machine is a necessity as businesses establish themselves as they’re designed to be run all day, they’re durable and create quality results every time.
As a business, it’s not healthy to be operating at maximum output levels – but why? Well, should anything go wrong, you then have no leeway to fall back on and run the risk of delaying deadlines that you’ve promised to your clients. Nobody likes being let down after being promised a date. So, ease the strain of some of your workload by investing in a machine that’s designed to be run at optimal speed for long periods.
Maximum output not only puts stresses on your machine but it can also affect your workforce too. Without a moment’s rest or working to increasingly pressured deadlines all day long, tensions are bound to be high. This can massively affect team morale and could lead to people not wanting to come to work. From there, this’ll have a knock-on effect on productivity and could lead to employees being unhappy at work – which is far from ideal.
Fashion embroidery isn’t limited to similar-sized garments. Orders can range from t-shirt embroidery to curtains and if you’re not well equipped to produce a full range of products, your competitors will likely be benefiting from your downfall. Wide area embroidery machines give you enough space and surface area to be able to produce a wide range of products.
Fashion necessities such as coats and bulky cardigans, will need to be produced on a machine that has different requirements to ones that t-shirts and polo shirts can be produced on. So, if you’re offering a large product range and want to ensure that the quality is kept consistent throughout, you need to be sure that your machine has the right capabilities to be able to do so.
If you don’t offer a full range of fashion embroidery goods, you’re making things a lot harder for yourself. By offering a wide range of products, you’re appealing more to a wide net of potential customers. If you just offer the very basics, you’re creating a niche for yourself and restricting the amount of people that’ll be interested in your brand.
It’s unlikely that people are going to want to order separate items from various businesses. Customers love convenience – and if they can find all the products they want in one place, happy days. Nobody wants to have to browse around various shops and wait for different deliveries, do they?
Your commercial embroidery machine is the most valuable commodity of your fashion embroidery business. Without it, you have no product line. And without a product line, you’re going to struggle. So, you need to be sure that you’re choosing the right machine for your business.
We understand it can be hard to move away from the trusty single-head machine that’s served you well since you were a startup. But trust us, upgrading your machine means that you’re upgrading your business.
If you’re still not convinced, we’ve put together a free guide that compares single-head machines and multi-head machines and which businesses they’re most suited to. Grab your copy today and take the first step to driving your business forward.