Speed Comparison: HappyJapan vs Brother

When you have a superior product in the marketplace, it can be so frustrating when competitor brands miss-sell their product as equivalent to yours. Especially when there’s no evidence to support their claims. Business owners, marketers and salespeople reading this will understand all too well.

Many manufacturers sell commercial embroidery machines masquerading as industrial to customers who don’t know any better (which is fine, education is important). But then the end-user sets up their machine within an industrial production line and quickly realises that they’ve invested their budgets in commercial machinery that’s not fit for purpose.

So, here at Midwest, we’ve decided to combat this lack of education of the end-user (again, not your fault) by being straightforward and transparent with you all. With that in mind, this post and supporting video will compare HappyJapan machines with Brother – another brand on the market that specialises in commercial embroidery and sewing machines.


The Experiment

Within the embroidery industry, businesses have worked hard to create industrial production lines that require quick turnaround times and uncompromised quality. So, the speed of your embroidery machine is vitally important. Strictly speaking, the more stitches per minute (SPM) – the better. 

Happy Japan values machine speed at its core. From single-heads to wide-area embroidery machines, you can see that speed is valued throughout their whole range. So, we’ve set up a speed comparison to see how they compare with other machines in the industry when performing. 

We gathered examples of all the HappyJapan ranges, from the multi-head embroidery machines to the single-head range. We even threw in a variety of machines from each price band. 

We then put these machines in a room with a Brother ‘Embroidery Machine’, pulled up a standard ‘Bee’ design, and set them all running at the same time to see how long it would take to finish the whole job. There were no other variables introduced into play. 

We wanted to see how truly behind these commercial machines were in terms of speed and accuracy. 

What we found is pretty astounding. Take a look!

The Results

As you can see, with all variables the same, on the same design, here are the project time results:

1st: The HappyJapan HCU Series – 5:26:19 – That’s 5 minutes, 26 seconds.

2nd: The HappyJapan HCD3-1501 – 6:48:61 – That’s 6 minutes, 48 seconds.

3rd: The HappyJapan HCR3-1506 – 7:6:42 – That’s 7 minutes, 6 seconds.

4th: The HappyJapan HCS2-1201 – 8:5:16 – That’s 8 minutes, 5 seconds.

5th: The HappyJapan HCHP-701 – 8:7:18 – That’s 8 minutes, 7 seconds.

And a far off last place: The Brother PR60E – 11:4:08 – That’s 11 minutes, 4 seconds.

The results speak for themselves. All HappyJapan machines in the experiment were quicker than the Brother alternative. We like to base our statements and comments on cold, hard facts – that way, they can’t be argued with and are totally unbiased. 

If we compare the HCU Series, our premiere single-head machine, with the competitor Brother single head machine, that’s more than double the lead time per job. That’s a big saving for your business – this time can then be reinvested elsewhere within the business into areas that need it the most. 

Just think how this could affect your production line every month? You could see increased productivity, output capacity, profitability, quality – the list goes on! All that can be achieved by implementing the right equipment and finding the perfect embroidery machine that suits your business’ needs and requirements. 

We’re passionate that the HappyJapan range is the best in the industry for durability, quality and turnaround times – that’s why we’re prepared to put our necks on the line and put it to the test. We believe that our customers (both potential and existing) should be investing in machinery that provides unmatched value to their business – and that’s what you get with HappyJapan. 

Save Your Business Wasted Money

Now you’ve seen the real evidence, it’s time to make the right choice based on your business’ requirements. In order to reap the benefits of adding an industrial embroidery machine to your production line, you need to make sure that you choose the right one. You can’t pick any old machine and expect groundbreaking results – it doesn’t work like that. 

Don’t worry if you’re not sure about where to start – that’s where we come in. At Midwest, we help all of our customers find the machine that suits them the most. From output capacity to budgetary requirements, there’s a lot to consider. However, we allow FREE trial periods on all of our range, so that you can make smarter business decisions a lot easier. 

Now we’ve shown you why to choose our brand, you might be wondering which type of machine is right for you? Well, we even have a resource for that! Check out our handy guide to the right of this blog for a rundown of the HappyJapan machines we recommend for each stage of your business journey, along with helpful tips on when it’s best to upgrade from your current machinery!

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